Bisleri has no IPL deal. It has five IPL teams.

Bisleri holds no sponsorship of the IPL itself. It is the Official Hydration Partner of five IPL teams in 2026, its fourth season of team deals, Bisleri said on 1 April. Its BCCI deal is with the Women's Premier League, as Beverage Partner for 2026 and 2027. Deepika Padukone is its global brand ambassador, Shahid Kapoor became the face of Bisleri Limonata in April 2026, and Rana Daggubati leads Vedica's 2026 film.

Who is Bisleri's brand ambassador in 2026?

Deepika Padukone. Bisleri named her its first global brand ambassador with the #DrinkItUp campaign in December 2023, and its release for #DrinkItUp 2.0 on 19 November 2025 still calls her that. In April 2026 Bisleri signed a three-year partnership with her Live Love Laugh Foundation for rural mental health work, Bollywood Hungama reported.

Each sub-brand has its own face. These are the faces Bisleri has announced for each brand since 2023.

Limonata has had two ambassadors under one line. Aditya Roy Kapur launched #DoubleTheChill in June 2024, and Shahid Kapoor's film on the Amalfi Coast took over the same hashtag in April 2026, with Bisleri calling it his first association with the brand. Vedica's release describes Rana Daggubati as part of “Vedica's journey” and never uses the word ambassador. No Bisleri Pop campaign has been announced since Ishaan Khatter and Palak Tiwari's in October 2024.

Does Bisleri sponsor the IPL?

Not the league. Bisleri buys its IPL presence one team at a time, as hydration partner, and adds TV spots on top: in 2025 it also bought airtime on Star Sports across the season, afaqs reported. The roster changed by two teams between seasons.

Punjab Kings and Sunrisers Hyderabad came in for 2026, and Gujarat Titans and Mumbai Indians are not on the 2026 list. Three teams got their own short film between 15 and 17 April: Jaideep Ahlawat with RCB players, Jagapathi Babu with Ishan Kishan and Heinrich Klaasen for SRH, and a bottle-flip skit with Shreyas Iyer for Punjab Kings. Delhi Capitals got a Flip It Up challenge a week later, and each of the five teams had a limited-edition bottle revealed on Bisleri's YouTube channel.

What does Bisleri sponsor in 2026?

Hydration, almost everywhere. Outside the IPL, these are the deals running in the 2025-26 or 2026-27 season, in the rights holder's own words where it publishes them. The biggest is a six-year deal with Procam International, signed in March 2026, which covers all four of its distance races.

The deals run as far as Ladakh, where Bisleri holds category exclusivity and nomenclature rights as hydration partner of the marathon, and onto the sidepods of F4 India cars. It also ran shorter tie-ins this year: the Asian Speed Skating Championship in Dehradun in August, and Vedica carts on Def Leppard's three-city India tour in March and April.

The Gulf is the other front. Bisleri signed a three-year deal as Official Hydration Partner of the Emirates Cricket Board in December 2025, covering the UAE men's, women's and under-19 teams, and is on the partner lists of the Mubadala Abu Dhabi Open and the Dubai Marathon.

Which Bisleri ads came out in the last year?

Three brand films with stars, three IPL team films in three days of April, and a sculpture. Every one since November 2025:

#DrinkItUp 2.0 was made by Zero Fifty Media Works with Bisleri's in-house team and directed by Uzer Khan, its release says. Limonata's film was made in-house too. No Bisleri Diwali campaign has been announced as of 29 October.

Which films is Bisleri on the bottle for?

Eight in 2026. Bisleri puts a film's stars on limited-edition packs: Mammootty and Fahadh Faasil went on bottles in Kerala, Suriya in Tamil Nadu, and Spider-Man across India. These are pack tie-ins, not sponsorships of the films.

What changed for Bisleri this season?

Two IPL teams swapped in, the Procam races moved to a six-year term, and Bisleri added two ISL clubs, FC Goa and Punjab FC, for 2026-27. It added F4 India and the Indian Racing League, and UAE cricket. Limonata changed faces.

Bisleri rarely buys the name on the front of anything. It buys the drink in every hand, at five IPL grounds, four Procam start lines and a mountain marathon, which is why it shows up on more properties in 2026 than any other brand in India on our record. Its page has the full list: Bisleri sponsorships.

How we checked: sponsorships come from each rights holder's partner page or Bisleri's own release, with the trade press where the deal was reported. Ambassadors and campaigns come from Bisleri's releases and the trade press. Images are stills from Bisleri, Bisleri Limonata and Vedica's own YouTube channels. How we check.