Who sponsors I Hate It But I Love It
6 brands have sponsored I Hate It But I Love It across 3 seasons since 2024. Not here yet: technology & software, healthcare, fashion & lifestyle, home & building.
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Sponsor history
Sponsors down, seasons across. Dark cells are title, presenting or principal deals. Confirmed rows only.
| Sponsor | 2024 | 2025 | 2026 |
|---|---|---|---|
| Acorns | · | In-video | · |
| Cuddly | In-video | · | · |
| Fast Growing Trees | · | In-video | · |
| MasterClass | · | In-video | · |
| Ollie | In-video | · | · |
| Vinted | · | · | In-video |
How crowded each season was
More logos means less room to stand out. Seasons with fewer than five sponsors on record are probably incomplete.
Who came back
Sponsors of one season who were back the next.
The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| Vinted | E-commerce & retail | In-video ad read | 2026 | |
| Acorns | Banking & finance | In-video ad read | 2025 | |
| Fast Growing Trees | – | In-video ad read | 2025 | |
| MasterClass | Education | In-video ad read | 2025 | |
| Cuddly | – | In-video ad read | 2024 | |
| Ollie | Food | In-video ad read | 2024 |
Categories here
Not here yet
Categories common on other film properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Brands on similar properties, not on this one
They sponsor two or more other film properties. For organisers, the shortlist.
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Every deal, with its source6 rows · what our check found on each source page
In-video ad read · Podcast · 19 Aug 2026
Vinted is named as a sponsor in the show notes of 1 episode on 2026-08-19, most recently '497: Stone Cold'.
In-video ad read · Podcast · 4 Jun 2025
MasterClass is named as a sponsor in the show notes of 9 episodes between 2025-06-04 and 2025-12-17, most recently '462: Stick It'.
In-video ad read · Podcast · 16 Apr 2025
Fast Growing Trees is named as a sponsor in the show notes of 1 episode on 2025-04-16, most recently '427: Freaky Friday'.
In-video ad read · Podcast · 8 Jan 2025
Acorns is named as a sponsor in the show notes of 1 episode on 2025-01-08, most recently '413: Wicked (with Olly Robinson)'.
In-video ad read · Podcast · 20 Nov 2024
Ollie is named as a sponsor in the show notes of 1 episode on 2024-11-20, most recently '406: Anastasia (with Diana McCallum)'.
In-video ad read · Podcast · 13 Nov 2024
CUDDLY is named as a sponsor in the show notes of 1 episode on 2024-11-13, most recently '405: Little Miss Sunshine'.
Know when I Hate It But I Love It signs a new sponsor
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