Naukri.com × Startup Mahakumbh, 2025

Experiential · 27 Jun 2026

An on-ground activation in Janakpuri, Delhi for Info Edge's blue-collar hiring app. Passers-by were asked to lift a heavy backpack covered in stickers reading 'No Callback', 'Fake Consultant', 'Referral Please' and 'Low Salary', turning the weight of a job hunt into something people could feel.

Experiential · 28 Nov 2025

Naukri ran a contextual out-of-home activation across the Mumbai and Delhi Metro, placing mirror installations beside coach doors carrying the line 'Kab tak latke rahoge?' to prompt commuters stuck in unsatisfying jobs to reconsider their career.

Sports · 17 Apr 2025

Naukri's IPL 2025 campaign, conceived by Lowe Lintas, used two short ad films (a resignation scene and a farewell scene) to back Gen Z professionals who prioritise their career moves without hesitation, under the line 'All's fair when you love your career.'

Agency: Lowe Lintas.

Event · 2024

On-ground activation rather than a bought tier: handed out free water bottles to single attendees under its "Singles ko Paani Pilao Yojana" stunt.

Influencer · 30 Nov 2023

Jeevansathi.com's second 'Strings of Love' film had playback singer Neeti Mohan orchestrate a surprise musical performance for a real Jeevansathi couple, Harshil and Chaitali, built around Mohan's song 'Shagnaa'.

Talent: Neeti Mohan.

Influencer · 13 Sep 2023

99acres teamed up with actor Jackie Shroff for a three-minute Instagram video in which he reacts, in character, to residents' reviews of his own Khar neighbourhood, promoting the platform's Ratings and Reviews feature for property search.

Talent: Jackie Shroff.