MakeMyTrip × Goafest, 2026

Integrated campaign · 13 Aug 2026

MakeMyTrip partnered with India's Ministry of Tourism to launch more than 350 guided tours across roughly 60 Indian cities, expanding a longer-running relationship with the ministry (which dates to a 2023 push to showcase 600-plus offbeat destinations) into curated, bookable itineraries on the platform.

Regional · 14 Nov 2025

A Marathi-language film built around everyday Maharashtra characters Shinde Kaku and Aaba, arguing that redBus covers routes from Wai to Wani and Mumbai to Malvan at low fares. It ran on Star Pravah, Zee Marathi, Sony Marathi and Lokmat 18 News, on YouTube, Meta, JioHotstar and Spotify, and on auto branding.

Ad film · 24 Oct 2025

A month-long value campaign encouraging advance festive and year-end bookings, fronted again by Alia Bhatt and Ranveer Singh; ET BrandEquity described the accompanying ad film as recasting everyday travel-booking villains as heroes, while Moneycontrol covered it as a broader early-booking initiative.

Talent: Alia Bhatt, Ranveer Singh.

Ad film · 23 Oct 2025

A set of digital films pairing cricketer Rishabh Pant with commentator Navjot Singh Sidhu in a banter-driven face-off, using Sidhu's one-liners and Pant's quick wit to argue that well-rated hotels need not cost more on Goibibo.

Agency: Restless @MagicCircle. Talent: Rishabh Pant, Navjot Singh Sidhu.

Product placement · Series · 18 Sep 2025

Airport scenes, every time a character travels.

Launch · 9 Aug 2025

MakeMyTrip launched Myra, an AI-enabled travel agent built into its app for conversational trip planning and booking; the assistant's capabilities were expanded through 2026, and trade press separately reported an ad campaign fronted by actors Aparshakti Khurana and Manjot Singh to drive its adoption.

Talent: Aparshakti Khurana, Manjot Singh.

Integrated campaign · 23 May 2025

A series of exaggerated comic scenarios that plays on the Hindi word 'bas' to make redBus the default word for bus travel, each film signing off on the older line 'Bus yaani redBus'. It ran on television, on JioCinema's live IPL streams and on auto branding in key cities.

Agency: Leo Burnett.

Other · 1 Apr 2025

MakeMyTrip marked its 25th anniversary (Silver Jubilee) with a nostalgic ad film starring Alia Bhatt and Ranveer Singh that moved through different eras of Indian travel, from manual bookings and long queues to today's digital convenience, backed by large-format billboards in several cities carrying the same milestone message.

Talent: Alia Bhatt, Ranveer Singh.