Krafton India (BGMI) × Antaragni, 2025
- Brand
- Krafton India (BGMI) · Gaming & fantasy sports
- Property
- Antaragni · IIT Kanpur
- Tier
- Official partner
- Date
- 2025
- Source
- Antaragni, IIT Kanpur
"Mobile gaming partner".
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Krafton India (BGMI)'s other deals
Festive · 26 Aug 2026
Malayalam Onam film by the new Kochi agency Audacious, with filmmaker-actor Santosh Pandit as a general dragging a reluctant soldier (streamer Sayip OP) back to the battleground; it crossed 2.2 million views and 175,000 shares on Instagram. Directed by Sofia Ashraf.
Agency: Audacious. Talent: Santosh Pandit, Sayip OP.
Sports · 17 Feb 2026
Krafton India made Yashasvi Jaiswal the face of Real Cricket and wrote him into the game itself, playable across Quick Match, Test Match and RC Pass modes and selectable in the Rajasthan Royals side. The launch film ran on Real Cricket's Instagram and YouTube channels as the title pushed from a homegrown franchise towards a mainstream cricket platform.
Talent: Yashasvi Jaiswal.
Other · 3 Feb 2026
A game-led platform built with Leo India and Aeos Group that turns a player's in-game behaviour plus a psychometric test into a 'Career Mode' report of skills such as teamwork and decision-making under pressure, at bgmicareermode.com. Launched on digital with celebrity and creator amplification and college activations in Mumbai, Pune, Kolkata and Jaipur.
Agency: Leo India.
Powered by · Event · 2026
Powered by of the afaqs! Media Quest Summit 2026.
Digital/social · 5 Nov 2025 · Reported value 40 lakh
Three scroll-native films from Talented that parody India's surrogate-ad format, turning gameplay items into fake FMCG-style products, with a mock storefront at trybgmi.com full of Easter eggs; the first film reached 40 lakh views in a day. Directed by Mandakini and Bopanna.
Agency: Talented.
Influencer · 16 Oct 2025
Tourism-style vlog series from tgthr. Originals in which gaming creators (Scout, Dynamo, Punkk and others) and lifestyle influencers 'visit' the game's new digital stepwell, sold as India's hottest destination not on any map.
Agency: tgthr.. Talent: Scout, Dynamo, Punkk, Shiv Thakare, Arun Mashettey.
Digital/social · 4 Sep 2025
Two series of short comic films from Dentsu Creative Isobar built on the idea that installing BGMI is the first reflex on a new phone, from elevator stand-offs and manhole escapes to job offers and housewarmings.
Agency: Dentsu Creative Isobar.
Partner · Event · 2025
Named among the branded zones on the Delhi Comic Con 2025 floor.
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