Fortune × Gujarat Giants, 2023
- Brand
- Fortune · Food
- Property
- Gujarat Giants · Women's Premier League
- Tier
- Back-of-shirt sponsor
- Date
- 2023
- Source
- Wikipedia
Back-of-shirt sponsor of Gujarat Giants, 2023–present.
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Integrated campaign · 26 Feb 2024
A 360-degree campaign set in a restaurant, where a diner's mention of a home-style dish triggers memories of his mother's cooking, ties Fortune Soya Health Oil and Kachi Ghani Mustard oil to the emotional pull of home-cooked food. Directed by Piyush Pandey.
Agency: Ogilvy India.
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