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Axis Bank's other deals
Festive · 29 Aug 2026
A Raksha Bandhan-timed film that widens the idea of 'protection' beyond the festival's sibling ritual to the bank's protection-linked products.
Regional · 20 Aug 2026
An NRI-focused campaign spotlighting Axis Bank's NRI bond offerings, built around the emotional distance between diaspora Indians and home.
Purpose · 19 Aug 2026
A safe-banking awareness push designed to carry consumer-protection and fraud-prevention messaging down to last-mile customers.
Purpose · 5 Jun 2026
An environmental-action campaign that mobilised communities across South India, extending Axis Bank's long-running 'Open' brand platform into sustainability activism.
Integrated campaign · 30 Mar 2026
A five-film campaign built around the line 'Dil Se Open, Asli KYC', reframing account-opening and KYC compliance as a proactive, trust-first banking gesture rather than a bureaucratic step.
Regional · 23 Mar 2026
A campaign that leans into Indian-accented English rather than smoothing it away, aiming to make the brand's communication feel more relatable across India's regional diversity.
Experiential · 11 Mar 2026
Axis Bank's flagship pan-India art, craft and literature competition, run as an ongoing brand property that rewards creative talent nationally rather than a one-off ad.
Integrated campaign · 27 Sep 2024
An investor-awareness platform whose first series explained multicap funds to new investors. Two slice-of-life films built on the emotions the fund house said drive first-time buyers, FOMO and confusion, with the digital leg live first and the TVCs following. Made by Mirum India as a sequel to #SochaSamjhaRisk.
Agency: Mirum India.
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