Wipro Consumer Care
The company behind Santoor, with 4 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Ad film · 2 May 2026
Santoor Shower Gels signed actor Sreeleela as brand ambassador and built a TVC on the idea of an old song remixed for today, recasting sandalwood in a body-wash format for younger buyers.
Agency: Bates Bengaluru. Talent: Sreeleela.
Festive · 25 Aug 2025
An Onam film set through a busy festival morning in a Kerala household, built around a chase and a moment between a grandmother and granddaughter, with actor Devika Sanjay and artist Manohari Joy. It ran on television and YouTube through the festive weeks.
Agency: Karikku Bounce. Talent: Devika Sanjay, Manohari Joy.
Other · 12 Aug 2025
A month-long outdoor push across Mangalore, Mysore, South Goa and North Goa using large billboards and bus queue shelters at Sayyaji Rao Road, Kankanady Circle and the Panjim riverfront. Creative kept the green-and-gold pack colours, added coconut oil imagery and carried ambassador Keerthy Suresh.
Talent: Keerthy Suresh.
Rebrand · 3 Nov 2022
Santoor relaunched its Sandal and Turmeric soap as Santoor Orange with a 'Young Soch' repositioning built around the line 'kyon nahi' (why not), reasserting the brand's younger-looking-skin promise for a new generation of women.
Agency: Fortuity Communications.
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