W Abu Dhabi - Yas Island
The company behind Yas Island, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 20 Jun 2026
A tourism campaign pitching Yas Island as a single all-inclusive answer to holiday planning stress, built around research that most travellers consider package deals and many find booking overwhelming. It bundled Ferrari World, Yas Waterworld, Warner Bros. World, SeaWorld and CLYMB into one offer, and returned as a second phase after the first run reported large gains in reach and package searches.
Ad film · 11 May 2023
Jason Momoa took over the invented Chief Island Officer title from Kevin Hart, arriving in a film that had him paddling from Hollywood to Abu Dhabi. Follow-up spots put him through the island's attractions, including a Ferrari World rollercoaster gag that played on his real fear of them.
Talent: Jason Momoa.
Digital/social · 24 Aug 2021
A staycation push run through the travel-restricted summer, paired with a Kids Go Free offer and a seven-part Toy Talks video series that used children's toys as spokespeople asking for a holiday of their own. It ran alongside the first Kevin Hart Chief Island Officer partnership.
Talent: Kevin Hart.
Work at W Abu Dhabi - Yas Island?
Claim this page to list your properties and partners, and correct anything wrong.