Unicharm India (MamyPoko, Sofy)
The company behind MamyPoko Pants, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Digital/social · 8 Jul 2025
A real-time Instagram campaign for the birthday of the brand mascot Pokochan, where AI-generated images and videos put the mascot through invented birthday adventures at the Taj Mahal, Hawa Mahal, Goa and the Himalayas, with more than 20 posts shaped live by follower suggestions.
Agency: Grapes Worldwide.
Integrated campaign · 2 Jan 2025
A campaign aimed squarely at first-time mothers, positioning MamyPoko Pants as the diaper a newborn should start on and the default first choice at the point a mother picks a brand.
Ad film · 21 Feb 2024
A TVC plus an AI-assisted CGI digital film launching Extra Absorb Pants, told through a baby whose uninterrupted night's sleep sets up a new imagined adventure each day.
Agency: Grapes.
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