Razorpay
The company behind Razorpay, with 5 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Purpose · 19 Nov 2025
A cross-border payments campaign conceptualised in-house, spotlighting the hidden fees, slow settlements and complex compliance that Indian exporters, SaaS firms, agencies and freelancers face when receiving international payments.
Sports · 16 Jul 2025
Razorpay turned its prime-time IPL ad inventory over to 37 startup founders, running sleek black-and-white films voiced by the entrepreneurs themselves telling their own stories with no Razorpay product pitch, as a B2B brand-building play during the tournament.
Purpose · 24 Jan 2024
A digital ad campaign starring Gulshan Grover and Urvashi Dholakia in two scenarios about online-purchase scams, made to build customer awareness of risk and safety measures for secure digital payments.
Agency: Tilt Brand Solutions. Talent: Gulshan Grover, Urvashi Dholakia.
Ad film · 10 Nov 2023
A brand film released on National Entrepreneurs Day honouring the triumphs and struggles of founders, from a business's first idea through obstacles to eventual outcome, as a tribute to entrepreneurial self-belief.
Integrated campaign · 25 May 2022
Six startup founders talk on camera about the month-end grind of salary runs, PF and compliance paperwork, to sell RazorpayX Payroll to other founders. Phase one was a 60-second film with Shashank Mehta of The Whole Truth Foods; phase two ran in print across 11 cities including Bengaluru, Mumbai, Delhi, Chennai and Hyderabad. The founders shot their parts on goodwill.
Agency: Talented. Talent: Shashank Mehta, Ankur Warikoo, Ragini Das, Awais Ahmed, Sanskriti Dawle, Siddharth Maheshwari.
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