Puma India
The company behind Puma India, with 4 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Sponsorship activation · 17 Apr 2026
A push around the Royal Challengers Bengaluru jersey telling fans to wear it outside the stadium, to the office, on holiday, at a wedding or a job interview. Built as a reel with the RCB squad plus a viral fan, extended into fan-participation posts and on-ground activity, and supported by an RCB Instagram broadcast channel.
Talent: Virat Kohli, Rajat Patidar, Krunal Pandya.
Ad film · 22 May 2025
A two-minute film for the Palermo sneaker built on jugaad, showing young people upcycling a PUMA jacket, hitchhiking to save money and rigging a bedsheet into a rooftop cinema screen. It follows a 2024 Palermo film set in Mumbai, Kolkata and Shillong.
Talent: Ibrahim Ali Khan, Shanaya Kapoor.
Purpose · 4 Oct 2024
A campaign fronted by India women's cricketers Harmanpreet Kaur and Richa Ghosh, carrying the line that cricket is everyone's game and taking aim at who gets treated as a cricketer.
Talent: Harmanpreet Kaur, Richa Ghosh.
Sponsorship activation · 11 Jul 2024
An outdoor campaign for the Paris Olympics tied to PUMA's Indian Olympic Association partnership, translating athlete feats into city scale, such as PV Sindhu's smash speed set against a Mumbai local train route, with the imagery running across the train coaches.
Talent: PV Sindhu, PR Sreejesh, Kishore Jena.
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