Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue)
The company behind Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue), with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Sports · 7 Mar 2026
A data-led cricket campaign that took Rohit Sharma's career apart with mental conditioning coach Paddy Upton and reduced it to four traits: selfless, driven, fearless, inspiring. An AI tool, the RS Code Finder, asked fans four questions and returned a personalised video message from Rohit Sharma with their own 'Code of Large'. Tied to the brand's ICC partnership.
Agency: FCB Neo. Talent: Rohit Sharma, Paddy Upton.
Integrated campaign · 5 Mar 2026
A pan-India campaign built on the line 'bus large chalta hai', bringing six figures from cricket, film and music together to argue that success no longer follows one path. Rolled out across TV, digital, print and outdoor.
Talent: Rohit Sharma, Jasprit Bumrah, Badshah, Sidharth Malhotra, Naga Chaitanya.
Integrated campaign · 5 Mar 2026
A repositioning of Blenders Pride around distinction rather than plain achievement, aimed at younger aspirants. Ran across digital and social with integrations around the ICC T20 World Cup, front-page newspaper ads and large-format outdoor in the big cities.
Agency: Ogilvy India.
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