Parle Products
The company behind Parle Products, with 10 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 15 Jun 2026
A run of short films built on the brand platform 'Jo Auron Ki Khushi Mein Paaye Apni Khushi', each showing a small act of kindness: a schoolgirl welcoming a new boy, a child helping his pregnant mother, a kid feeding a costumed performer. Released in 13 languages and directed by Martin Prakkat with almost no dialogue.
Agency: Thought Blurb Communications.
Ad film · 15 Jun 2026
A new set of films under Parle-G's long-running 'G Maane Genius' platform, exploring themes of kindness and belonging through everyday interactions.
Integrated campaign · 23 May 2026
After Narendra Modi was seen handing a packet of Melody to Giorgia Meloni and the toffee sold out on quick commerce, Parle bought front pages carrying a world map with the line 'Melody itni chocolaty kyun hai' translated into several languages, framed as a question India gave the world. It followed a social post positioning the brand as sweetening relationships since 1983.
Digital/social · 24 Mar 2026
A digital-first, humour-led run of short films for Krackjack built on the biscuit's sweet-and-salty duality, fronted by comedians Kiku Sharda and Krushna Abhishek and cut for fast-scroll feeds.
Talent: Kiku Sharda, Krushna Abhishek.
Ad film · 19 Feb 2026
Parle made actor Lakshya the face of the Platina Hide & Seek Milano centre-filled cookie range, with spots built on the line 'Can't Say No to Hide & Seek Milano' and an indulgence-without-boundaries idea from Pallavi Chakravarti's shop.
Agency: Fundamental. Talent: Lakshya.
Integrated campaign · 2 Feb 2026
A Valentine's push for Platina Hide & Seek choco chip cookies with Ananya Panday and Lakshya, positioning the cookie as an icebreaker for first conversations. Limited-edition packs carried a QR code for a dance-video contest, with the winning entry going on pack. Directed by Sarah Dacosta.
Agency: Thought Blurb Communications. Talent: Ananya Panday, Lakshya.
Festive · 14 Oct 2025
A Chhath Puja film in which a boy whose pregnant aunt cannot go to the ghat recreates the ritual at home with mud, flowers, sugarcane and water, carrying the 'G Maane Genius' line about small gestures.
Festive · 21 Oct 2024
A three-minute Diwali film in which a grandmother describes the festival as it was in her day and her grandson sets out to bring those traditions back, closing on the line 'Genius wohi, jo auron ke khushi mein paye apni khushi'.
Agency: Thought Blurb Communications.
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Ad film · 11 Jan 2024
A set of five films continuing Parle-G's 'G Maane Genius' positioning, built around simple scenarios of children's empathy and compassion, created by Thought Blurb Communications.
Agency: Thought Blurb Communications.
Ad film · 13 Jun 2023
A TVC for the Kismi toffee bar in which a couple parting at a metro station cannot manage a kiss, positioning the toffee as the sweetness in the moment. Directed by Arunima Sharma and produced by Chris Chros Films.
Agency: Rediffusion.
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