Melody front-page print after the Modi-Meloni moment
After Narendra Modi was seen handing a packet of Melody to Giorgia Meloni and the toffee sold out on quick commerce, Parle bought front pages carrying a world map with the line 'Melody itni chocolaty kyun hai' translated into several languages, framed as a question India gave the world. It followed a social post positioning the brand as sweetening relationships since 1983.
| Brand | Parle Products |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | print, social |
| Source | Storyboard18 |
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