Miral Asset Management
The company behind Yas Island, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 27 May 2025
The reveal of the first Disney theme park resort in the Middle East, staged on Yas Island. A decoy campaign built around a supposed 15-year Yas Island celebration brought 70 journalists to a room in Abu Dhabi before the real announcement dropped at 4pm on 7 May, followed 40 minutes later by outdoor placements, a 9,000-drone show and a public celebration at Yas Links.
Agency: Momentum Dubai. Talent: Lang Lang, Rashed Alnuaimi, Kerry Ellis, Sonya Balsara, Naomi Campbell, Nancy Ajram.
Integrated campaign · 16 May 2025
A brand platform built on the idea of joy, led by a hero film cast from Miral's own staff and aimed at visitors, partners and the Abu Dhabi community. It rolled out over a four to six week media plan starting on social and digital, then out of home, radio, publications and community events, with further activations planned across the following year.
Agency: Truant.
Rebrand · 27 Oct 2022 · Reported value AED 13 billion
Miral revealed a new corporate brand identity alongside an announcement of projects under construction worth more than AED 13 billion, repositioning the company from a Yas Island developer to a wider creator of immersive destinations and experiences in Abu Dhabi.
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