Libas
The company behind Libas, with 7 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Launch · 13 Jul 2026
Monsoon-season collection campaign that draws on the place of Sawan in Indian poetry, painting and song (beauty, longing, feminine grace) to present rain-season ethnic wear.
Influencer · 14 Feb 2026
Valentine's Day campaign for the 10th Purple Days Sale that reframed the day around moving on from exes and situationships and choosing yourself. More than 1,000 creators posted Reels on the same day under one hashtag, backed by an on-ground activation at the Lajpat Nagar flagship.
Festive · 8 Oct 2025
Festive 2025 campaign that casts the modern Indian woman as a manifestation of Devi in her many avatars, launching a velvet, silk and sequin collection priced Rs 2,000-7,000 across the app, website, marketplaces and stores.
Festive · 18 Sep 2025
Pre-festive campaign framed as an ode to sisterhood and togetherness, capturing the anticipation and small shared moments in the run-up to the festivals.
Experiential · 28 Jul 2025
Humour-led relaunch of the Purple Days Sale. The Lajpat Nagar flagship and its street were turned purple, the reveal ended with hundreds of purple balloons, and shoppers got Purple VIP Passes; homegrown brands Sirona and Jain Shikanji were pulled in as collaborators.
Festive · 4 Dec 2024
Festive and wedding-season campaign with Avneet Kaur, timed to the wedding calendar and built around a bridesmaid range organised by occasion ('Haldi Essentials', 'Phag Phera & Beyond') with lehengas, anarkalis and sarees.
Talent: Avneet Kaur.
Festive · 27 Sep 2024
Brand film with new ambassador Kiara Advani for the festive-winter collection (shimmer, zari, sequins), leading into the annual Big Diwali Sale from 5 October across Myntra, Flipkart, Amazon, Tata Cliq, Nykaa Fashion and the brand's own channels.
Talent: Kiara Advani.
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