HMD India (Nokia phones)
The company behind HMD, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 17 Apr 2026
Raghav Juyal signed as ambassador for HMD's smartphone line ahead of a Flipkart-exclusive launch, fronting a 360 campaign across OOH billboards, print, social, video platforms and influencer networks.
Talent: Raghav Juyal.
Launch · 22 Sep 2025
A brand film with Sanya Malhotra for the Vibe 5G that moves HMD's pitch from specs to self-expression for Gen Z; a 360 rollout across TV, print, digital and social with retail POS, by AndAnd Brand Partners.
Agency: AndAnd Brand Partners. Talent: Sanya Malhotra.
Launch · 16 Aug 2024
HMD's first brand campaign in India, by AndAnd Brand Partners: Sanya Malhotra takes gesture-controlled selfies on the HMD Crest, while Jimmy Shergill plays 'Jimmy Bhaiya' to his butler in the 'Khoob Chalega' films for the HMD 105 and 110 feature phones with UPI payments; Shergill's deal was renewed in January 2025 on the back of it.
Agency: AndAnd Brand Partners. Talent: Sanya Malhotra, Jimmy Shergill.
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