LaunchIndia16 Aug 2024

HMD India launch campaign: Crest and 'Khoob Chalega'

HMD's first brand campaign in India, by AndAnd Brand Partners: Sanya Malhotra takes gesture-controlled selfies on the HMD Crest, while Jimmy Shergill plays 'Jimmy Bhaiya' to his butler in the 'Khoob Chalega' films for the HMD 105 and 110 feature phones with UPI payments; Shergill's deal was renewed in January 2025 on the back of it.

Brand	HMD
Agency	AndAnd Brand Partners
Talent	Sanya Malhotra, Jimmy Shergill
Channels	Not named
Source	exchange4media MediaNews4U

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