Dollar Industries
The company behind Dollar Industries, with 8 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Ad film · 20 Sep 2025
A TVC built on the idea of fashion matchmaking: every top or kurti finds its partner in a pair of Missy leggings. Conceived by Lowe Lintas and released across digital platforms and other media.
Agency: Lowe Lintas.
Ad film · 8 Mar 2025
TVC introducing the 'For What's NXT' line, in which a style-conscious man keeps finding reasons to show off his innerwear and athleisure. It reframes the category as a piece of personal style rather than a basic. Directed by Uzer Khan.
Agency: Lowe Lintas.
Ad film · 28 Oct 2024
Campaign for the Dollar athleisure range that questions the expectation of formal dress at board meetings and weddings and offers hoodies, joggers and polos as the alternative. Directed by Manav Malhotra; conceived by Lowe Lintas; launched on the brand's digital platforms.
Agency: Lowe Lintas.
Regional · 16 Jul 2024
First south-India television campaign after Mahesh Babu was signed as the regional face of Bigboss. He rescues a stranded woman from a stalker by delivering a 'geometry lesson' that ends with a flying hubcap knocking the goon out. Akshay Kumar stays the national ambassador.
Talent: Mahesh Babu.
Ad film · 15 Jun 2024
Period film for the rainwear range set in Akbar's court, where Tansen sings Miyan Ki Malhar and the royal family calmly slips into raincoats before the downpour soaks everyone else. Directed by Arko Provo Bose.
Agency: Lowe Lintas.
Purpose · 19 Apr 2024
A social-media film that likens the general election to a festival and salutes the poll workers, security staff and cleaners who make it run, urging citizens to vote. Conceived by Lowe Lintas Kolkata, produced by Green Grass Film and directed by Akhil Vishnu Nair.
Agency: Lowe Lintas.
Ad film · 26 Mar 2024
Brand film in which Akshay Kumar, stuck in a traffic jam over a waterbody on the way to a meeting, borrows a skateboard and glides across the water to arrive on time, tying his punctuality to the Bigboss promise. Conceived by Lowe Lintas Kolkata, directed by Uzer Khan.
Agency: Lowe Lintas. Talent: Akshay Kumar.
Festive · 13 Oct 2020
Two TVCs that launched the new Dollar brand identity after a brand-architecture exercise by LinConsult: Akshay Kumar's clone fails the vest strength test ('Bigboss can't be cloned', tagline Fit Hai Boss), and Chitrangada Singh shows how Missy leggings let a woman get ready in a jiffy. Directed by Shiven Surendranath; run on TV, digital, social, outdoor and print.
Agency: Lowe Lintas. Talent: Akshay Kumar, Chitrangada Singh.
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