Bikanervala

Digital/social · 29 Aug 2025

A set of comic films in which people drop everything for a Bikano snack: staff shrug off a meagre bonus for the office snacks, a boy escapes Yamraj to retrieve a fallen packet, a timid skydiver jumps for one, and a film crew eats while the star sulks.

Agency: Grapes Worldwide.

Digital/social · 13 Feb 2025

A Valentine's Day digital campaign pushing Bikano sweet gift packs as a twist on the usual presents, asking couples to rethink their gifting.

Festive · 30 Oct 2023

A Diwali commercial in which a mother making a rangoli with her daughter is praised for how well her adopted child has settled in, and answers that bonds are made by love, not blood, as in the story of Yashoda and Krishna; it closes by asking viewers to share good thoughts along with sweets.

Festive · 21 Oct 2023

A Diwali content campaign that turned the running joke about re-gifted soan papdi into brand content: social posts, videos, influencer stand-up routines, polls and contests with more than 50 creators, asking people to give the sweet its due.

Festive · 22 Aug 2023

A Raksha Bandhan television commercial in which a boy who wishes for a sister to tie him a rakhi gets one when his parents bring home a newly adopted daughter; the second year of the hashtag, extended over social media, radio and tie-ups with housing societies and NGOs to promote adoption.