AMFI (Mutual Funds Sahi Hai)
The company behind Mutual Funds Sahi Hai, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Rebrand · 23 Jan 2026
AMFI ran a competitive pitch and handed the mainline creative mandate for its long-running investor-awareness platform to Concept Communications, briefing a refresh aimed at younger investors and at emerging and underserved markets.
Agency: Concept Communications.
Purpose · 29 Nov 2024
A one-take film in which Bharat, a personified voice of the country, delivers a manifesto about telling a real investment from a scam. It launched during World Investor Week 2024, ran in Hindi, Telugu and Tamil with audio cutdowns, and pointed to a pledge page at mutualfundssahihai.com/bfp.
Agency: Mirum.
Integrated campaign · 14 May 2024
A push for debt mutual funds after the 2023 Budget removed their tax break, arguing that fixed-income funds beat conventional debt products on diversification and partial redemption. AMFI set out to repeat what the original Sahi Hai work did for equity funds.
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