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AgencyUnited Arab EmiratesGulf

Memac Ogilvy

Named on 6 campaigns for 3 brands on BrandMap.

Clients

Brands this agency is named with, most work first.

Campaigns

Newest first, with what our re-check found on each source.

Integrated campaign · 8 Feb 2026

IKEA commissioned artists in the UAE, Qatar and Oman to reinterpret its furniture and decor using traditional motifs and materials. Mohammed Al Attar in Oman, Muhra Al Muhairi in the UAE and Asmaa Al Mannai in Qatar each made one-off pieces, shown in store with the story behind them, alongside artist-led workshops for IKEA Family members and a social strand inviting people to share what home means to them.

Agency: Memac Ogilvy. Talent: Mohammed Al Attar, Muhra Al Muhairi, Asmaa Al Mannai.

Integrated campaign · 14 Nov 2025

A six-week anniversary campaign from September to mid-October 2025 built on nostalgia and innovation, marking twenty years of the mall and repositioning it as the Mall of Endless Possibilities. It carried a Bandaloop aerial performance, a Global Runway in the rebranded Fashion Dome, an AllSaints Customisation Lab pop-up and a 20x points offer on the SHARE loyalty programme, with lifestyle influencers recruited as friends of the brand.

Agency: Memac Ogilvy.

Integrated campaign · 27 Aug 2025

A back-to-school 360 campaign built on a 'Back to [Something]' creative twist, running billboards, LED screens, lamp posts and Dubai Tram wraps across the UAE alongside radio, in-app and paid social, with UAE creators adding their own versions of the post-summer juggle.

Agency: Memac Ogilvy. Talent: Carly Neave, Mohanad Al Hattab, Maya Ahmad, Joya Chahwan, Moni Hasbini, Amani Ismail.

Integrated campaign · 23 Apr 2025

Built for Emirati Women's Day, the campaign turned Toyota cars into storytelling platforms: geo-targeted audio played through Yango Maps when a driver approached a UAE street named after a prominent Emirati woman, backed by radio traffic announcements and social content. It took the Audio and Radio Grand Prix at Dubai Lynx 2025.

Agency: Memac Ogilvy.

Festive · 12 Mar 2025

A Ramadan campaign that played on the fact that Kareem and Mubarak, the words in the standard greeting, are also names. It swapped them for other Arabic names whose meanings fit the month, so Uncle Saeed wishes you a Ramadan Saeed and a niece called Hanan wishes you a Ramadan Hanan. Short films ran with on-ground activations and social experiences that carried Toyota's Ramadan offers.

Agency: Memac Ogilvy.

Other · 15 Apr 2024

Majid Al Futtaim Shopping Malls named Memac Ogilvy its strategic and creative agency of record across the GCC after a competitive pitch, covering campaigns, content and social media for 24 malls in the UAE, Bahrain and Oman including Mall of the Emirates, and a new City Centre brand campaign.

Agency: Memac Ogilvy.

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