Mall of Endless Possibilities — 20th anniversary
A six-week anniversary campaign from September to mid-October 2025 built on nostalgia and innovation, marking twenty years of the mall and repositioning it as the Mall of Endless Possibilities. It carried a Bandaloop aerial performance, a Global Runway in the rebranded Fashion Dome, an AllSaints Customisation Lab pop-up and a 20x points offer on the SHARE loyalty programme, with lifestyle influencers recruited as friends of the brand.
| Brand | Carrefour |
|---|---|
| Agency | Memac OgilvyAgency not named on the source |
| Talent | Not named |
| Channels | TV, radio, digital, social, on-ground, in-store |
| Source | Campaign Middle East |
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