Kripiya Dhyaan DJ

The airline rewrote its in-flight safety demonstration as a hip-hop routine with Malaika Arora, tied to Amazon MX Player's Realme Hip Hop India season two and to the airline's twentieth year. The point was to make passengers actually watch the safety briefing.

Brand	SpiceJet
Agency	Not named
Talent	Malaika Arora
Channels	digital, social, OTT
Source	Bollywood Hungama