Mummy Ke Taane
A Mother's Day outdoor campaign that put real mothers' nagging one-liners such as 'Aur niklo garmi mein' on billboards at metro stations and traffic signals where young professionals commute, reframing the taunts as care. Conceived by 22feet Tribal Worldwide, run with Zepto's 10-minute delivery promise, and extended on social media where people posted their own.
| Brand | Prestige |
|---|---|
| Agency | 22feet Tribal Worldwide |
| Talent | Not named |
| Channels | OOH, social |
| Source | exchange4media |
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