Motorola Razr 60 Swarovski Edition runway launch with Flipkart
SW Network built a 360 launch for the Swarovski-studded Razr 60 and Moto Buds Loop with Flipkart: comic Sufi Motiwala roasted Rajeev Makhni and other tech reviewers on their fashion sense, a fashion-tech runway followed with Jacqueline Fernandez as showstopper and creators wearing the devices, and the phone dropped exclusively during the Big Billion Days sale.
| Brand | Lenovo / Motorola India |
|---|---|
| Agency | SW Network |
| Talent | Jacqueline Fernandez, Sufi Motiwala, Rajeev Makhni |
| Channels | digital, on-ground |
| Source | MediaNews4U |
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