Choose Better
A sustainability programme launched from a Carrefour store built in the COP28 Blue Zone at Expo City, structured on three pillars: For You, For the Planet and For Communities. It rates products for environmental impact on shelf labels, uses blockchain traceability to show sourcing, and rewards shoppers for choosing local produce, with a sustainability rating partnership with HowGood.
| Brand | Carrefour |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | in-store, digital, on-ground |
| Source | Communicate Online |
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