Sabko Maangta Hai
Repositioning of the Lux Venus vest with Salman Khan as new ambassador: he chases his vest through city traffic and catches it with his trademark swagger. Conceived by Shreyansh Innovations, produced by Green Apple Entertainment, run on TV, cinema, digital, print and outdoor, with spends pegged at 6-8% of brand revenue.
| Brand | Lux Industries |
|---|---|
| Agency | Shreyansh Innovations |
| Talent | Salman Khan |
| Channels | TV, cinema, digital, print, OOH |
| Source | exchange4media |
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