India! Go Hi-FAI
A Cheil India-created campaign for the Galaxy F36 5G aimed at Gen Z, weaving 'AI' into an original soundtrack that calls out ordinary Indians by name (such as 'Ricky from Bhilai') to spotlight the phone's on-device AI camera and search features.
| Brand | Galaxy |
|---|---|
| Agency | Cheil India |
| Talent | Not named |
| Channels | digital, social |
| Source | afaqs! |
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