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LaunchIndia12 Sep 2024

Badshah as Dyson OnTrac headphones ambassador

Dyson launched its first audio-only headphones in India with rapper Badshah signed as OnTrac ambassador, pairing his music-and-fashion image with the product's design-led pitch to the Indian audio market.

BrandDyson
AgencyNot named
TalentBadshah
ChannelsNot named
SourceET BrandEquity

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