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Ambassador signingIndia10 Mar 2025

Brand ambassador: Vidya Balan

Emcure named Vidya Balan brand ambassador for Arth as it extended into daily supplements: intimate care, sleep gummies and a brain fog aid.

More case studies like this ↓
BrandArth by Emcure (Emcure Pharmaceuticals)
AgencyNot named on the source
TalentVidya Balan
ChannelsNot named
SourceafaqsMediaNews4U

Case studies like this

Campaigns from other brands that did something close, matched on what each one actually did.

BrandCampaignTypeAgencyDate
Federal BankVidya Balan signed as first-ever brand ambassadorSponsorship activation · 5 Mar 2025Sponsorship activation–5 Mar 2025
Federal BankVidya Balan cancer-detection awareness filmPurpose · 11 Nov 2025Purpose–11 Nov 2025

What other healthcare brands ran

The latest confirmed campaigns from the rest of the category, India.

BrandCampaignTypeAgencyDate
GytreeCreator partnership: Vidushi MehraCreator campaign · 5 Nov 2026Creator campaign–5 Nov 2026
GytreeCreator partnership: Food Fitness And FunCreator campaign · 5 Nov 2026Creator campaign–5 Nov 2026
EarthfulCreator partnership: neerupamasharrmaofficialCreator campaign · 31 Oct 2026Creator campaign–31 Oct 2026
EarthfulCreator partnership: Bonn AppetiteCreator campaign · 31 Oct 2026Creator campaign–31 Oct 2026
AmrutamCreator partnership: Dr.uterusCreator campaign · 27 Oct 2026Creator campaign–27 Oct 2026
GytreeCreator partnership: anitakanwal_actorCreator campaign · 27 Oct 2026Creator campaign–27 Oct 2026
GytreeCreator partnership: meghna.pantCreator campaign · 27 Oct 2026Creator campaign–27 Oct 2026
GytreeCreator partnership: shikx5Creator campaign · 23 Oct 2026Creator campaign–23 Oct 2026

More from Arth by Emcure

CampaignTypeAgencyDate
Invest in IronPurpose · 26 Nov 2025Purpose–26 Nov 2025
So JaoPurpose · 24 Oct 2025PurposeDaftar Creative Room24 Oct 2025
Vidya Balan for ArthLaunch · 10 Mar 2025Launch–10 Mar 2025