Reliever Free India
A nationwide asthma-management awareness initiative launched in 2023, encouraging a shift from reliever to controller medication. On World Asthma Day 2024, Alkem expanded it to 600-700 health camps across roughly 100 hospitals in tier-1 and tier-2 cities.
| Brand | Alkem Laboratories |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | on-ground |
| Source | Financial Express (BrandWagon) |
More from Alkem Laboratories
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Stop Sneeze to WheezePurpose · 25 Jun 2023 | Purpose | – | 25 Jun 2023 |