The New India Assurance Co. Ltd
The New India Assurance Co. Ltd sponsors 2 properties, mostly kabaddi, hockey, tennis and more, then film. 1 confirmed in 2026.
0 of 2 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate · Event · 2026
Listed under "Associate Sponsors".
Event · 2025
Listed under 'OTHER PARTNERS' on the official IFFI 56 partners and sponsors wall.
Marketing leadership
As reported in the trade press, with the date and the article.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| The New India Assurance Co. Ltd | 2 | 1 | 0 | Kabaddi, hockey, tennis and more | 2026 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and The New India Assurance Co. Ltd doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
| Jashn-e-Rekhta | SBI |
Questions people ask
What does The New India Assurance Co. Ltd sponsor?
The New India Assurance Co. Ltd has 2 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then film, including Prime Volleyball League, International Film Festival of India (IFFI), Goa. The latest is dated 2026.
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