SAP
SAP sponsors 6 properties, mostly kabaddi, hockey, tennis and more, then motorsport. 1 confirmed in 2026.
6 of 7 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Listed under 'We Acknowledge Support of' on the summit site. No sponsorship tier is stated on the page.
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of TSG Hoffenheim, 2025–present. Listed for the 2025–26 season.
Shirt sponsor · Team · 2025
Secondary shirt sponsor of Mercedes-Benz, 2025–present.
In-video ad read · Podcast · 28 Jun 2017
SAP is named as a sponsor in the show notes of 1 episode on 2017-06-28, most recently 'Smart Cities- Moving from Rhetoric to Action featuring Bill Eggers from Deloitte'.
Shirt sponsor · Team · 1999
Front-of-shirt sponsor of Como 1907, 1999–2000.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 18 Aug 2026
SAP is named as a sponsor in the show notes of 3 episodes between 2026-08-18 and 2026-09-01, most recently 'Your Limits Are Learned (And They Can Be Unlearned) with Brain Coach Jim Kwik'.
Against technology & software peers
Confirmed deals only. The full technology & software leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| SAP | 6 | 1 | 0 | Kabaddi, hockey, tennis and more | 2026 |
| Shopify | 174 | 155 | 0 | Creators and podcasts | 3 Sep 2026 |
| NordVPN | 121 | 92 | 0 | Creators and podcasts | 3 Sep 2026 |
| Cash App | 97 | 75 | 0 | Creators and podcasts | 7 Sep 2026 |
| Squarespace | 61 | 38 | 0 | Creators and podcasts | 16 Aug 2026 |
Questions people ask
What does SAP sponsor?
SAP has 6 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then motorsport, including Bengaluru Tech Summit, TSG Hoffenheim, Mercedes-Benz. The latest is dated 2026.
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