OSN+

Integrated campaign · 27 Mar 2026

A music-led platform campaign built on a single anthem that stitches drama, horror, thriller, action and comedy into one composition, giving OSN+ a sonic identity. Written in-house using AI to prototype more than 160 lyric and rhythm variations, then refined by the marketing team, and rolling out across advertising, social, the platform interface and radio in the UAE, Saudi Arabia and Kuwait.

Integrated campaign · 25 Jun 2025

To launch the second season of House of the Dragon, OSN+ printed more than 350,000 branded Amazon delivery boxes in Saudi Arabia carrying a QR code to its Amazon.sa brand store, turned that store into a Team Black versus Team Green choice with trailers and character histories, took over the Amazon.sa homepage in black or green on launch day, and ran a first-impression takeover on Twitch.

Influencer · 7 Aug 2023

A digital-first campaign under the line 'Watch What You're Missing', running films in which Arab celebrities suffer the discomfort of being out of the loop on a trending show. Ascia Alshammiri, Bader Alshuaibi, Aseel Omran, Taha Desouky, Amy Samir Ghanem and Hassan El Raddad fronted it, and its original song was picked up as a sample by TikTok creators.

Talent: Ascia Alshammiri, Bader Alshuaibi, Aseel Omran, Taha Desouky, Amy Samir Ghanem, Hassan El Raddad.

Purpose · 30 Mar 2015

OSN ran a joint public-awareness campaign with the Commercial Compliance and Consumer Protection arm of Dubai's Department of Economic Development on the harm television piracy does to the pay-TV industry. It ran to April 2015 across more than twenty OSN channels, radio, local newspapers, websites and social media.