A digital-first campaign under the line 'Watch What You're Missing', running films in which Arab celebrities suffer the discomfort of being out of the loop on a trending show. Ascia Alshammiri, Bader Alshuaibi, Aseel Omran, Taha Desouky, Amy Samir Ghanem and Hassan El Raddad fronted it, and its original song was picked up as a sample by TikTok creators.
