House of the Dragon Season 2 launch with Amazon Ads
To launch the second season of House of the Dragon, OSN+ printed more than 350,000 branded Amazon delivery boxes in Saudi Arabia carrying a QR code to its Amazon.sa brand store, turned that store into a Team Black versus Team Green choice with trailers and character histories, took over the Amazon.sa homepage in black or green on launch day, and ran a first-impression takeover on Twitch.
