Skip to content
Subscribe

Officer's Choice Blue

Personal & home careIndia

Officer's Choice Blue sponsors 1 property, mostly football, and has 1 campaign on record.

1Property sponsored
1Campaign
1Passion point
3 Nov 2018Latest deal

2 of 3 rows confirmed on their sourceHow we check

See how Officer's Choice Blue compares with Hindustan Unilever and Procter & Gamble IndiaA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose

We use your email only for what you ask for here. Unsubscribe or ask us to delete it any time. How we handle data.

Sponsorships

Season by season, then every row newest first with what our check found on its source.

Back-of-shirt sponsor · Team · 2018

Back-of-shirt sponsor of Mohun Bagan Super Giant, 2018–2019.

1 more row we could not confirm

The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.

East Bengal

Back-of-shirt sponsor · Team · 2016

Back-of-shirt sponsor of East Bengal, 2016–2017.

Campaigns

With the agency and talent where the trade press named them.

Ad film · 3 Nov 2018

A 45-second TVC for the Officer's Choice Blue Snacks brand extension starring MS Dhoni, created by Metaphor Communications, celebrating everyday honesty through relatable scenes (college admissions, traffic stops, business deals) under the lines 'Setting Nahi Ki' and 'Salute Toh Banta Hai.'

Agency: Metaphor Communications. Talent: Mahendra Singh Dhoni.

Agencies

Credited on Officer's Choice Blue's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.

Metaphor Communications1 campaign3 Nov 2018

Marketing leadership

As reported in the trade press, with the date and the article.

24 Jul 2026
Group Chief Marketing and Innovation Officer: Bikram Basu · BestMediaInfo
24 Jul 2026
Chief Marketing Officer: Pradipta Basu · BestMediaInfo

Against personal & home care peers

Confirmed deals only. The full personal & home care leaderboard.

BrandProperties2026 dealsCampaignsMain passion pointLatest
Officer's Choice Blue101Football3 Nov 2018
Hindustan Unilever7413TV and streaming7 Aug 2026
Procter & Gamble India1311Film15 Jun 2026
Mankind Pharma (Manforce, Prega News)729Kabaddi, hockey, tennis and more20 Jul 2026
Haleon India (Sensodyne, ENO, Crocin)3310Kabaddi, hockey, tennis and more14 Aug 2026

Where peers sponsor and Officer's Choice Blue doesn't

PropertyPeers on it
Zomaland by ZomatoHindustan Unilever, Haleon India (Sensodyne, ENO, Crocin)
Bigg Boss 19Hindustan Unilever, Mankind Pharma (Manforce, Prega News)
Bigg Boss Hindi season 19Hindustan Unilever, Mankind Pharma (Manforce, Prega News)
Pushpa 2: The RuleHindustan Unilever
U MumbaMankind Pharma (Manforce, Prega News)
Punjab KingsMankind Pharma (Manforce, Prega News)
Jaipur Pink PanthersMankind Pharma (Manforce, Prega News)
Patna PiratesMankind Pharma (Manforce, Prega News)

Questions people ask

What does Officer's Choice Blue sponsor?

Officer's Choice Blue has 1 confirmed sponsorship property on record, mostly in football, including Mohun Bagan Super Giant. The latest is dated 3 Nov 2018.

Which agency works on Officer's Choice Blue's campaigns?

Credited on Officer's Choice Blue campaigns: Metaphor Communications (1 campaign, latest 3 Nov 2018).