Kraken
Kraken sponsors 6 properties, mostly kabaddi, hockey, tennis and more, then football. 1 confirmed in 2026.
6 of 18 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
In-video ad read · Podcast · 10 Jul 2026
Kraken is named as a sponsor in the show notes of 1 episode on 2026-07-10, most recently 'Our F1 World Cup Challenge, with Alex Albon [Live]'.
Sleeve sponsor · Team · 2025
Sleeve sponsor of Atlético Madrid, 2025–present. Listed for the 2025–26 season.
Sleeve sponsor · Team · 2025
Sleeve sponsor of RB Leipzig, 2025–present. Listed for the 2025–26 season.
Sleeve sponsor · Team · 2024
Sleeve sponsor of Tottenham Hotspur, 2024–present. Listed for the 2025–26 season.
Sleeve sponsor · Team · 2024
Sleeve sponsor of Tottenham Hotspur F.C. Women, 2024–present.
Shirt sponsor · Team · 2023
Secondary shirt sponsor of Williams, 2023–present.
12 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 11 Aug 2026
Kraken sponsored Kitboga on YouTube; the most recent tracked video is 'Say This To Destroy Ai Bot Callers' (2026-08-11). Carried in 10 of the channel's videos. Detected from the video by SponsorRadar, not announced.
In-video ad read · Podcast · 4 Jul 2026
Kraken is named as a sponsor in the show notes of 4 episodes between 2026-07-04 and 2026-07-20, most recently 'World Cup is OVER! 🇪🇸 Spain Too Good, ANGRY Argentinians + Aussies on the Move 👀'.
In-video ad read · Podcast · 3 Jul 2026
Kraken is promoted with a listener offer link (proinvite.kraken.com) in the show notes of 11 episodes between 2026-07-03 and 2026-07-30, most recently 'El invento que quebró las bolsas de cripto hará lo mismo con Wall Street'.
In-video ad read · Podcast · 13 Apr 2026
Kraken is named as a sponsor in the show notes of 1 episode on 2026-04-13, most recently 'I Spent 48 Hours with Bob Lazar (The Truth Is Stranger Than You Think)'.
In-video ad read · Podcast · 7 Apr 2026
Kraken is promoted with a listener offer link (kraken.com) in the show notes of 1 episode on 2026-04-07, most recently 'Tuesday 4/7/2026 - The Fictional Battle Royale Draft (Ft. Tommy Smokes & Rudy) |'.
In-video ad read · Podcast · 13 Feb 2026
Kraken is linked (kraken.com) in the show notes of 1 episode on 2026-02-13, most recently 'Spittin' Chiclets Episode 620: Featuring T.J. Oshie'.
Integrated segment · YouTube · 2026
Kraken is on The Why Files's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Kraken is listed among Tommy G's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Show 4 more
In-video ad read · Podcast · 29 Apr 2025
Kraken is promoted with a listener offer link (kraken.com) in the show notes of 1 episode on 2025-04-29, most recently 'Christian Yelich Joins the Show + Bill Belichick's Girlfriend | April 29, 2025'.
In-video ad read · Podcast · 22 Apr 2025
Kraken is promoted with a listener offer link (kraken.com) in the show notes of 1 episode on 2025-04-22, most recently 'Fergus | Son of a Boy Dad #294'.
In-video ad read · Podcast · 17 Apr 2025
Kraken is promoted with a listener offer link (kraken.com) in the show notes of 1 episode on 2025-04-17, most recently '444 - A New Untold Story Ep. 444'.
Integrated segment · YouTube · Undated
Kraken is on Fabrizio Romano's YouTube sponsor wall, carried in 8 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Kraken | 6 | 1 | 0 | Kabaddi, hockey, tennis and more | 10 Jul 2026 |
| Rocket Money | 71 | 46 | 0 | Creators and podcasts | 2 Sep 2026 |
| Square | 38 | 34 | 0 | Creators and podcasts | 19 Aug 2026 |
| Ethos | 30 | 30 | 1 | Creators and podcasts | 3 Sep 2026 |
| Progressive | 26 | 25 | 0 | Creators and podcasts | 2 Sep 2026 |
Questions people ask
What does Kraken sponsor?
Kraken has 6 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then football, including P1 with Matt and Tommy, Atlético Madrid, RB Leipzig. The latest is dated 10 Jul 2026.
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