Idea
Idea sponsors 3 properties, mostly cricket.
3 of 3 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Back-of-shirt sponsor · Team · 2016
Back-of-shirt sponsor of Punjab Kings, 2016–2018.
Back-of-shirt sponsor · Team · 2015
Back-of-shirt sponsor of Sunrisers Hyderabad, 2015–2017.
Shirt sponsor · Team · 2009
Front-of-shirt sponsor of Mumbai Indians, 2009–2010.
Against telecom peers
Confirmed deals only. The full telecom leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Idea | 3 | 0 | 0 | Cricket | 2016 |
| Airtel | 7 | 4 | 8 | Business, tech and industry | 18 Aug 2026 |
| Jio | 10 | 2 | 1 | Business, tech and industry | 2026 |
| STC | 6 | 3 | 3 | Football | 23 Feb 2026 |
| Ooredoo | 2 | 6 | 5 | Kabaddi, hockey, tennis and more | 26 Aug 2026 |
Where peers sponsor and Idea doesn't
| Property | Peers on it |
|---|---|
| India Mobile Congress | Airtel, Jio |
| Singham Again | Airtel, Jio |
| Global Fintech Fest | Airtel |
| Goafest | Jio |
| LEAP | STC |
| Bengaluru Tech Summit | Airtel |
| Pushpa 2: The Rule | Airtel |
| Web Summit Qatar | Ooredoo |
Questions people ask
What does Idea sponsor?
Idea has 3 confirmed sponsorship properties on record, mostly in cricket, including Punjab Kings, Sunrisers Hyderabad, Mumbai Indians. The latest is dated 2016.
Does Idea sponsor cricket?
Yes. Idea has 3 confirmed cricket deals on record.
Know when Idea signs something new
One email when Idea or a telecom rival signs a sponsorship, an ambassador or a campaign.
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