IBM
IBM sponsors 10 properties, mostly business, tech and industry, then motorsport. 7 confirmed in 2026.
9 of 13 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
In-video ad read · Podcast · 3 Jun 2026
Ibm is promoted with a listener offer link (ibm.com) in the show notes of 3 episodes between 2026-06-03 and 2026-07-29, most recently 'Smart Talks with IBM: Trust Needs Proof: Who Really Controls Your AI?'.
In-video ad read · Podcast · 2 Jun 2026
Ibm is promoted with a listener offer link (ibm.com) in the show notes of 3 episodes between 2026-06-02 and 2026-07-28, most recently 'Trust Needs Proof: Who Really Controls Your AI?'.
In-video ad read · Podcast · 13 Jan 2026
Ibm is promoted with a listener offer link (ibm.com) in the show notes of 33 episodes between 2026-01-13 and 2026-07-28, most recently 'Trust Needs Proof: Who Really Controls Your AI?'.
Partner · Event · 2026
Listed under 'We Acknowledge Support of' on the summit site. No sponsorship tier is stated on the page.
Presenting · Event · 2026
Site header reads 'IBM presents Cypher 2026'.
Gold sponsor · Event · 2026
Gold Sponsor on the official LEAP 2026 partner page.
Partner · Event · 2026
Listed on the Web Summit Qatar 2026 partner page.
In-video ad read · Podcast · 9 Dec 2025
IBM is named as a sponsor in the show notes of 1 episode on 2025-12-09, most recently 'Realising the AI advantage for the UK'.
Show 2 more
Shirt sponsor · Team · 2025
Secondary shirt sponsor of Ferrari, 2025–present.
Shirt sponsor · Team · 2017
Secondary shirt sponsor of Red Bull Racing, 2017–2020.
3 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 8 Feb 2026
Ibm is promoted with a listener offer link (ibm.com) in the show notes of 8 episodes between 2026-02-08 and 2026-08-02, most recently 'Why Multi-Agent Systems Need Shared State, Graph Semantics, and Governance'.
In-video ad read · Podcast · 21 Jul 2025
Ibm is promoted with a listener offer link (research.ibm.com) in the show notes of 4 episodes between 2025-07-21 and 2026-02-25, most recently 'Kubernetes, Compliance, and Control: The Operational Backbone of AI Sovereignty'.
Integrated segment · YouTube · Undated
Ibm is listed among Gohar Khan's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Against technology & software peers
Confirmed deals only. The full technology & software leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| IBM | 10 | 7 | 0 | Business, tech and industry | 3 Jun 2026 |
| Shopify | 174 | 155 | 0 | Creators and podcasts | 3 Sep 2026 |
| NordVPN | 121 | 92 | 0 | Creators and podcasts | 3 Sep 2026 |
| Cash App | 97 | 75 | 0 | Creators and podcasts | 7 Sep 2026 |
| Squarespace | 61 | 38 | 0 | Creators and podcasts | 16 Aug 2026 |
Questions people ask
What does IBM sponsor?
IBM has 10 confirmed sponsorship properties on record, mostly in business, tech and industry, then motorsport, including Stuff To Blow Your Mind, TechStuff, Smart Talks with IBM. The latest is dated 3 Jun 2026.
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