Hugo Boss
Hugo Boss sponsors 4 properties, mostly motorsport.
4 of 4 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Shirt sponsor · Team · 2024
Secondary shirt sponsor of Racing Bulls, 2024–2025.
Shirt sponsor · Team · 2023
Secondary shirt sponsor of Aston Martin, 2023–2024.
Shirt sponsor · Team · 2015
Secondary shirt sponsor of Mercedes-Benz, 2015–2017.
Against fashion & lifestyle peers
Confirmed deals only. The full fashion & lifestyle leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Hugo Boss | 4 | 0 | 0 | Motorsport | 2024 |
| Quince | 206 | 180 | 0 | Creators and podcasts | 7 Sep 2026 |
| Ridge | 46 | 33 | 0 | Creators and podcasts | 31 Aug 2026 |
| Warby Parker | 40 | 35 | 0 | Creators and podcasts | 16 Jul 2026 |
| Honeylove | 38 | 32 | 0 | Creators and podcasts | 3 Sep 2026 |
Questions people ask
What does Hugo Boss sponsor?
Hugo Boss has 4 confirmed sponsorship properties on record, mostly in motorsport, including Racing Bulls, Aston Martin, Mercedes-Benz. The latest is dated 2024.
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