Eeken
Eeken sponsors 1 property, mostly kabaddi, hockey, tennis and more, and has 2 campaigns on record. 1 confirmed in 2026.
3 of 3 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Official partner · Event · 2026
Listed under "Official Sponsors".
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 4 Oct 2025
A campaign for the Eeken line about choosing spontaneity over plans, carried by a film of young people picking experiences over expectations. It ran online and also aired on Sony Sports Network during the Prime Volleyball League leg in Hyderabad.
Ad film · 11 Apr 2025
A fiftieth-anniversary film following a father working towards a better future for his daughter, told with almost no dialogue and a visual-first cut. The brand pitched itself as a partner in the walking rather than a footwear maker.
Agency: Turmeriq.
Agencies
Credited on Eeken's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Turmeriq | 1 campaign | 11 Apr 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against fashion & lifestyle peers
Confirmed deals only. The full fashion & lifestyle leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Eeken | 1 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
| Titan | 0 | 10 | 17 | – | 1 Sep 2026 |
| Lux Industries | 4 | 3 | 8 | Business, tech and industry | 16 Apr 2026 |
| Skechers | 3 | 1 | 7 | Football | 16 Apr 2026 |
| Levi's India | 3 | 2 | 5 | Music | 2 Sep 2026 |
Where peers sponsor and Eeken doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Lux Industries |
| Jaipur Pink Panthers | Lux Industries |
| Punjab Kings | Lux Industries |
| Mohun Bagan Super Giant | Skechers |
| Mumbai Indians | Skechers |
| Lollapalooza India | Levi's India |
| Special Ops 2 | Lux Industries |
| Diljit Dosanjh Dil-Luminati India Tour | Levi's India |
Questions people ask
What does Eeken sponsor?
Eeken has 1 confirmed sponsorship property on record, mostly in kabaddi, hockey, tennis and more, including Prime Volleyball League. The latest is dated 2026.
Which agency works on Eeken's campaigns?
Credited on Eeken campaigns: Turmeriq (1 campaign, latest 11 Apr 2025).
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