Canon
Canon sponsors 6 properties, mostly motorsport, then film.
6 of 10 rows confirmed on their sourceHow we check
See how Canon compares with Aura Frames and AudibleA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Technology · Event · 2025
Listed under 'OTHER PARTNERS' on the official IFFI 56 partners and sponsors wall.
Shirt sponsor · League · 1983
Front-of-shirt sponsor of English Football League, 1983–1986.
Shirt sponsor · Team · 1981
Front-of-shirt sponsor of Hellas Verona, 1981–1986.
Shirt sponsor · Team · 1974
Secondary shirt sponsor of March Engineering, 1974.
3 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Canon is on Peter McKinnon's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Canon is listed among Ha Sisters's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Canon is listed among Nicole Laeno's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Against consumer electronics peers
Confirmed deals only. The full consumer electronics leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Canon | 6 | 0 | 0 | Motorsport | 2025 |
| Aura Frames | 46 | 10 | 0 | Creators and podcasts | 7 Jun 2026 |
| Audible | 38 | 18 | 2 | Creators and podcasts | 3 Sep 2026 |
| Eight Sleep | 25 | 22 | 0 | Creators and podcasts | 1 Sep 2026 |
| HP India | 17 | 3 | 6 | Motorsport | 12 Aug 2026 |
Where peers sponsor and Canon doesn't
| Property | Peers on it |
|---|---|
| Comic Con India | Audible, HP India |
| Bengaluru Tech Summit | HP India |
| Serendipity Arts Festival | HP India |
| Mubadala Abu Dhabi Open | HP India |
| DreamHack India | HP India |
Questions people ask
What does Canon sponsor?
Canon has 6 confirmed sponsorship properties on record, mostly in motorsport, then film, including International Film Festival of India (IFFI), Goa, Brawn GP, Williams. The latest is dated 2025.
Know when Canon signs something new
One email when Canon or a consumer electronics rival signs a sponsorship, an ambassador or a campaign.
Work at Canon? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.