Botim
Botim has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 26 Jan 2026
A brand film built on the idea that sending money is a way of showing care rather than a transaction, aimed at expatriate remitters in the UAE. A hand gesture that turns the money sign into a heart carries the idea, and a drawn-out 'botimmm' closes each scene. Rolled out in phases across social, media, in-app and out-of-home in every Emirate.
Agency: TBWA\RAAD.
Rebrand · 18 May 2023
After Astra Tech acquired the calling app, Botim was relaunched as an 'ultra app' bundling chat, money transfers, bill payments, telemedicine, tutoring and government services on one interface. Two films marked the new identity, the new UI and the tagline 'Simplify every day'.
Agencies
Credited on Botim's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| TBWA\RAAD | 1 campaign | 26 Jan 2026 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against technology & software peers
Confirmed deals only. The full technology & software leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Botim | 0 | 1 | 2 | – | 26 Jan 2026 |
| Google India | 15 | 10 | 6 | Business, tech and industry | 15 Aug 2026 |
| Meta India (Instagram, WhatsApp) | 7 | 3 | 6 | Business, tech and industry | 2026 |
| TCS | 3 | 4 | 2 | Running and fitness | 16 Jan 2026 |
| Truecaller India | 3 | 3 | 3 | Business, tech and industry | 8 Jan 2026 |
Where peers sponsor and Botim doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Google India, Meta India (Instagram, WhatsApp), Truecaller India |
| Goafest | Google India, Meta India (Instagram, WhatsApp), Truecaller India |
| India Mobile Congress | Google India, Meta India (Instagram, WhatsApp), TCS |
| Web Summit Qatar | Google India, Meta India (Instagram, WhatsApp) |
| WAVES - World Audio Visual & Entertainment Summit | Google India, Meta India (Instagram, WhatsApp) |
| LEAP | Meta India (Instagram, WhatsApp) |
| Comic Con India | Google India |
| Kaun Banega Crorepati season 18 | Google India |
Questions people ask
Which agency works on Botim's campaigns?
Credited on Botim campaigns: TBWA\RAAD (1 campaign, latest 26 Jan 2026).
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