Simplify every day rebrand
After Astra Tech acquired the calling app, Botim was relaunched as an 'ultra app' bundling chat, money transfers, bill payments, telemedicine, tutoring and government services on one interface. Two films marked the new identity, the new UI and the tagline 'Simplify every day'.
| Brand | Botim |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, social |
| Source | Campaign Middle East |
More from Botim
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Let your money say botimmmIntegrated campaign · 26 Jan 2026 | Integrated campaign | TBWA\RAAD | 26 Jan 2026 |