TBWA\RAAD
Named on 2 campaigns for 2 brands on BrandMap.
Clients
Brands this agency is named with, most work first.
| Brand | Campaigns | Latest work |
|---|---|---|
| Botim | 1 | Let your money say botimmm26 Jan 2026 |
| du | 1 | Bridging the Spaces Between Us6 Jan 2026 |
Campaigns
Newest first, with what our re-check found on each source.
Integrated campaign · 26 Jan 2026
A brand film built on the idea that sending money is a way of showing care rather than a transaction, aimed at expatriate remitters in the UAE. A hand gesture that turns the money sign into a heart carries the idea, and a drawn-out 'botimmm' closes each scene. Rolled out in phases across social, media, in-app and out-of-home in every Emirate.
Agency: TBWA\RAAD.
Integrated campaign · 6 Jan 2026
A brand platform that dropped speed, coverage and hardware claims in favour of the emotional distances between families, businesses and communities in the UAE, restating du's promise of adding life to life. The creative debuted on the Burj Khalifa and was built with TBWA\RAAD.
Agency: TBWA\RAAD.
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