Allen
Allen has 2 campaigns on record and no confirmed sponsorships yet.
2 of 6 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
None of these rows could be confirmed on their source yet.
4 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 5 Apr 2026
Allen Online sponsored Mister Proton on YouTube; the most recent tracked video is 'Summer Arc : The 90 Days Transformation Challenge (complete Guide)' (2026-04-05). Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · 22 May 2025
Allen Career Institute sponsored Doubtnut on YouTube; the most recent tracked video is 'Neet 2026 Aarambh Batch - कैसे Join करें ? | Neet 2026 Hindi Medium | Neet 2026 ' (2025-05-22). Carried in 12 of the channel's videos. Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · 2025
Allen is on Doubtnut's YouTube sponsor wall, carried in 28 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Allen Career Institute is listed among YASH KE EXPERIMENTS's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in Allen's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| MS Dhoni | Past | 6 Dec 2024 | 6 Dec 2024 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 6 Dec 2024
Campaign film at a chai tapri where MS Dhoni surprises students planning for JEE and NEET and points them to ALLEN Online, under the line that dreams don't need PIN codes; it announced Dhoni's association with the institute and its push beyond Kota.
Talent: MS Dhoni.
Digital/social · 18 May 2024
A film built around NEET aspirant Aashna Dayal's path to a medical seat with the AI-powered ALLEN app, used to sell the app's revision cards, custom practice modules and mentoring tools.
1 deal outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
None of these rows could be confirmed on their source yet.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Allen is on Alshad Ahmad's YouTube sponsor wall, carried in 45 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Marketing leadership
As reported in the trade press, with the date and the article.
Against education peers
Confirmed deals only. The full education leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Allen | 0 | 0 | 2 | – | 6 Dec 2024 |
| UpGrad | 2 | 0 | 5 | Kabaddi, hockey, tennis and more | 23 Jan 2024 |
| Duolingo | 1 | 3 | 6 | Esports and gaming | 17 Jul 2026 |
| Byju's | 3 | 0 | 2 | Cricket | 4 Nov 2022 |
| Jaro Education | 1 | 2 | 4 | Business, tech and industry | 11 Jul 2026 |
Where peers sponsor and Allen doesn't
| Property | Peers on it |
|---|---|
| ET NOW Global Business Summit | Jaro Education |
| U Mumba | UpGrad |
| Kerala Blasters | Byju's |
| India national cricket team | Byju's |
| Battlegrounds Mobile India Masters Series | Duolingo |
| India women's national cricket team | Byju's |
| Shark Tank India season 1 | UpGrad |
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