Transsion India (Infinix, Tecno, itel) × Dadasaheb Phalke International Film Festival Awards, 2025
- Brand
- Transsion India (Infinix, Tecno, itel) · Consumer electronics
- Property
- Dadasaheb Phalke International Film Festival Awards · Dadasaheb Phalke International Film Festival
- Tier
- Co-powered
- Date
- 2025
- Source
- DPIFF
Co-Powered By Partner.
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Transsion India (Infinix, Tecno, itel)'s other deals
Sponsorship activation · 20 Mar 2026
Tecno put its logo on the back of Chennai Super Kings players' helmets for IPL 2026 as an extension of its #TECNOGotYourBack platform and 'Backbone of Bharat' positioning, with fan-first content aimed at non-metro cricket audiences.
Launch · 20 Feb 2026
A 77-second film with Yashasvi Jaiswal, announced as NOTE Edge ambassador, drawing a line from his path from doubted to discussed to Infinix's challenger claim that performance, not noise, should define a phone.
Talent: Yashasvi Jaiswal.
Ad film · 12 Aug 2025
A brand film shot on real locations with real people rather than actors, from Mumbai dabbawalas to fishermen and street vendors, casting Tecno phones with vernacular AI and strong connectivity as tools for India's everyday doers.
Experiential · 22 Apr 2025
SW Network and Flipkart Tech planted miniature billboards with cheeky one-liners about the Note 50s 5G+ (Sony sensor, slim curved display, 144Hz) around Delhi, Mumbai and Bengaluru, and let creators, meme pages and LinkedIn voices carry them onto social feeds.
Agency: SW Network.
Launch · 5 Apr 2024
Infinix teased Bobby Deol, 'Lord Bobby' to his fans, as the face of the Note 40 Pro 5G series launch, with a Flipkart microsite carrying the tease before the phone went on sale.
Talent: Bobby Deol.
Co-branded campaign · Film · 2024
Co-branded launch content for the itel A80 smartphone built on Pushpa 2, running from December 2024 into the January 2025 launch; itel reported over 2 million views and 200,000 engagements on the co-branded films.
Sports · 8 Oct 2023
A digital film for the cricket World Cup about a father and son whose dreams and sacrifices come together around watching the game on an itel phone, positioning the phone as the new TV for Bharat.
Agency: Havas Worldwide India.
Launch · 12 Mar 2022
TV film for the Manchester City edition POVA 5G in which Ayushmann Khurrana plays the ultimate gamer at a neon-lit bus stop, produced by Dharma 2.0 and directed by Punit Malhotra as part of a 360 push across OOH, social, digital and TV.
Talent: Ayushmann Khurrana.
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